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Cremino

Fiat

Logo Fiat - Cremino Majani
Logo Fiat - Cremino Majani
Fiat - Cremino Majani
Is the first four-layer Cremino ever made, created specially for the launch of Fiat carmaker’s new model in

Type Four,

Four Layers

Fiat’s new car was called “Type 4,” hence the layer number of our Cremino. Fiat wanted a special chocolate to gift each customer who bought their new car, as an exclusive cadeau.
Auto Fiat Tipo 4
Locandina Fiat Majani

Inimitable

Recipe

Cremino Fiat is made up of 43% Italian hazelnuts and almonds, which makes it extra creamy, and the secret recipe has remained the same since 1911.

Immediate

Success

Since then, it was so successful that Fiat was happy to continue this “gentlemen’s agreement.” Every year we produce about 5 million of them, only in the classic flavor.
Cremino Fiat - Ciocciolatini Majani

Flavors

to discover
Over the years, we have created new recipes in addition to the classic flavour, and have thus been able to expand and develop an entire Fiat line.
Special Mix Fiat Majani
NOIR, EXTRA NOIR, PISTACHIO, COFFEE
Cremini  Fiat Majani SALT, CARAMEL
SALT,
CARAMEL
Cremini  Fiat Majani POPCORN, BISCUIT
POPCORN,
BISCUIT

A plunge into

History

Anna Majani e Giovanni Agnelli
A curiosity that Miss Anna Majani liked to share, is that one evening she was at a big dinner with “L’Avvocato” Giovanni Agnelli, the then President of Fiat, who said to her, “Miss Majani, you have sold more Fiat labels on chocolates than we have on cars!”.

Packaging

Evolution

1911

1970

2005

2011

2014

2016

2018

2020

2023