Is the first four-layer Cremino ever made, created specially for the launch of Fiat carmaker’s new model in
Type Four,
Four Layers
Fiat’s new car was called “Type 4,” hence the layer number of our Cremino. Fiat wanted a special chocolate to gift each customer who bought their new car, as an exclusive cadeau.
Inimitable
Recipe
Cremino Fiat is made up of 43% Italian hazelnuts and almonds, which makes it extra creamy, and the secret recipe has remained the same since 1911.
Immediate
Success
The idea of this cadeau, suggested by Gabriele D’Annunzio to the Agnelli family, was one of the first marketing strategies in Italy: matching a custom-made chocolate with the debut of a new product. Since then, it was so successful that Fiat was happy to continue this “gentlemen’s agreement.” Every year we produce about 5 million of them, only in the classic flavor.
Flavors
to discover
Over the years, we have created new recipes in addition to the classic flavour, and have thus been able to expand and develop an entire Fiat line.
NOIR, EXTRA NOIR, PISTACHIO, COFFEE
SALT,
CARAMEL
CARAMEL
POPCORN,
BISCUIT
BISCUIT
